Yield global hotel industry is restored by increasing the loading hotels
The global hotel industry after a poor start in 2009 to restore profitability. However, this is by increasing the load, rather than price increases, noted the director of global sales in Russia and CIS InterContinental Hotels Group Alex oxen. "The fact that prices remain at low levels - hinders profitability. The only market segment where there is a rise in prices - luxury", - said A. oxen at the III Annual Conference, "The tourist business in Russia on Friday. Speaking about the global hotel industry, he noted that the increase in profitability is mainly due to the market of Southeast Asia, which has become increasingly popular with tourists.
"Profitability there rose by 24%. The positive dynamics of return observed in Europe and America, but only due to load growth, "- said the representative of the InterContinental Hotels Group. In this case, A. Oxen stressed that in Russia for two crises, there have been developments, the profitability of key players has grown, and the Russian hotel market is on the brink of a nationwide consolidation.
greatest impact on the tourist market and the hotel industry, in its opinion, will the rapid growth of Internet sales, which are replacing traditional channels. For example, the share of direct sales in the InterContinental Hotels Group, estimated A. Volova is 45%, 25% of them - are made on the Internet channels.
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